Principal Product Designer, Devices Experience Design

Company: Amazon
Location: Seattle
Posted on: April 2, 2026

Job Description:

The Devices & Services Experience Design (DxD) team leads user experience and industrial design innovation across Amazon's device portfolio, including Echo, Fire TV, Fire Tablets, Alexa.com, and related mobile apps. Our team works at the intersection of design, product and engineering, creating meaningful hardware and software experiences that enhance customer lives. We believe in storytelling and thinking holistically to craft the "why" behind everything we ship. We're seeking a versatile Principal Product Designer who is passionate about defining the future of product experiences for the Echo Family of Devices and customers across the Amazon devices and services portfolio. Our team is composed of multi-disciplinary designers who blend boundaries across UX design, visual, motion, prototyping and industrial design. We innovate end to end on product concepts starting from ideation of scenarios, to refined visual and conversational prototypes, to working with partner teams to execute and integrate seamlessly with devices. We are makers at heart— transforming early concepts into high-fidelity, interactive experiences that leverage device capabilities across vision systems, audio, touch, gesture and natural modes of interaction. Storytelling is integrated into daily work of the design team - communicating strategy to diverse stakeholders, helping others see future possibilities today. We create clarity from ambiguity, solving problems and when there are multiple considerations and tradeoffs to consider. You will be leading within a deeply collaborative team, partnering with and influencing cross-functional groups across design disciplines, research, developers and product managers. Your hands-on approach, strategic vision, and ability to elevate the craft and thinking of those around you builds trust across the organization and raises the bar for the broader design team. Every day we push boundaries to turn ideas into tangible experiences that inspire partners, leaders and customers. Key job responsibilities - Set design vision and direction for product experiences, bringing concepts to life through high-fidelity visuals, motion, videos, physical and interaction prototyping - Define and drive the end-to-end design strategy across all phases of the design cycle—from discovery and ideation through refinement and execution—establishing frameworks and approaches that scale across the team - Influence senior leadership and diverse stakeholders including research, product management, developers and design leaders, communicating design strategy through compelling storytelling that builds alignment and shapes product direction - Thrive in deep ambiguity, framing problem spaces, generating divergent concepts, and identifying the most compelling ideas worth deeper exploration and organizational investment - Synthesize industry trends, customer needs, technology trajectories, and competitive insights into a cohesive experience vision that informs the broader product roadmap - Mentor and elevate the skills and output of other designers, raising the bar for craft, process, and strategic thinking across the team - Balance collaborative leadership with hands-on execution in a small, highly skilled team, while driving influence and alignment across organizational boundaries About the team The Echo Experience Design team is within Amazon's Devices Experience Design group (DxD). We are responsible for crafting the experiences for the Echo family of devices from products in the hands of customers today to future experiences of tomorrow — exploring how natural device interactions can enrich customers' daily lives and bring Alexa to life at home and on the go. We create innovative new experiences for customers through a cross-disciplinary approach to design, dissolving boundaries across disciplines and navigating all phases of the innovation design lifecycle from discovery through refinement. - 10 years of design experience - Have an available online portfolio - Experience in life cycle design projects from design strategy through execution - Experience providing and effectively communicating strategic and tactical recommendations based on data - Experience working in a collaborative multi-disciplinary team and working directly with developers for implementation of designs - 8 years of mass-market consumer web / mobile products experience - Experience setting design direction and vision across a product area or portfolio - Track record of influencing senior leadership and driving alignment across cross-functional organizations - Experience mentoring designers and raising the bar for design quality and strategic thinking within a team Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 172,800.00 - 233,800.00 USD annually

Keywords: Amazon, Lakewood , Principal Product Designer, Devices Experience Design, Design, Graphic Design & CAD , Seattle, Washington